Sponsored By: Nudge Coach
Running a coaching business is tough – especially for independent professionals on the go. From obtaining new clients, keeping in touch with existing business and also providing your unique products or services, making sure everything runs smoothly is hard work! Fortunately, there’s help for that. There are plenty of ways to use technology to find and retain clients – and one simple online platform that helps you manage it all.
Whether you need help gaining new business or managing the clients you already have, Nudge Coach is an online platform created exclusively for health & wellness coaches of all kinds. Known for helping coaches redefine their business model, Nudge Coach is the perfect tool for keeping up, keeping track and keeping in touch. But first, here are a few ways in which technology can help us gain new business.
First impressions are everything. And to much of the world, social media is a big part of daily life. That’s why the way your business presents itself online is kind of a big deal. If you don’t have social media pages such as Facebook, Twitter and Google+, the likelihood that your coaching services will be viewed as credible decreases – particularly for gaining new business. From Facebook ads, Twitter chats and requesting authentic reviews on Google+, the possibilities are endless when using social media to make noise and drive traffic to your website.
Once your coaching service is gaining exposure and attracting attention, you have to have a way to capture those leads. One way to do this is via quote forms. For example, if you’re selling a product or service, create a quote form that prompts users to enter their name, email address or other identifying information. Once you have this information, you are able to follow up with a personalized or automated message.
Other lead capturing tools include splash pages (a landing page that entices users to visit your full site), and leadpages (one page websites that are designed to gather the contact details from potential prospects). Instapage, SumoMe and HelloBar are great tools for capturing email addresses from site visitors.
Sometimes we capture leads but a conversion is never made. For example, perhaps customers are requesting more information about your coaching services but never purchasing a package. Or, you might be seeing a low number of returning clients. This is where lead nurturing comes into play.
In a nutshell, lead nurturing is keeping prospects interested no matter where they are in the buying process. This can be accomplished in a number of ways, with email campaigns (also known as drip campaigns) being one of the most effective. Create automated email campaigns that contain relevant content to intrigue your audience. Make sure to space them out to avoid over-persistence, but also often enough that customers don’t forget about you. Mailchimp, Aweber and Infusionsoft are some of our favorites campaign platforms.
The deal is done. You’ve got the client or customer. Congrats! Now it’s time to expand your reach all while managing your existing clients. How will you possibly manage? Our suggestion is investing in Nudge Coach, an easy-to-use platform focused on helping coaches build successful, scalable businesses. Nudge leverages their own coaching experiences to share insights on how to strengthen your business.