FitFluential is your direct connection to highly influential health, food and fitness enthusiasts in the United States and Canada. Our influencers (known as FitFluential Ambassadors) can effectively spread your message to a new audience through both online and offline engagements. Our influencers are blogging, video blogging, tweeting, pinning, Instagramming and communicating every day to their loyal fans and followers, who engage & follow their experiences and trust their recommendations.
Our 4000+ FitFluential Ambassadors have broad reach and create regularly-updated content. Additionally, our influencer marketing platform allows us to access nearly 40,000 other influencers outside of the health/food/fitness categories–which is perfect for targeting specific influencers and audiences.
Our mission is to cultivate and maintain mutually beneficial relationships between digital influencers and brands, and ultimately, the general consumer.
The FitFluential Network
- 14,000+ Members
- 4MM+ Facebook Fans*
- 5MM+ YouTube Subscribers*
- 5MM+ Monthly YouTube Views*
- 3MM+ Twitter Followers*
*Based on collective reach of FitFluential influencer network and FitFluential’s online platforms.
Services include, but are not limited to
- Influencer/Blogger Outreach, Experiential Marketing, Digital Placement/Sampling
- Content Creation (Workouts, Recipes, Video, etc.)
- Giveaways/Contests & Polling
- Twitter Chats (Co-hosted with brands or brand-sponsored)
- FitFluential.com Interview Posts, Sponsored Posts, Wrap-Up Posts
- Custom Events, Getaways, Retreats
- Coupon or Promo Code Distribution, Focus Groups, etc.
- Event Participation, Design, Promotion, Management
Our Brand Partners Include
Brand Partner Case Studies
Anytime Fitness enlisted FitFluential to provide greater awareness on food costs and also challenge perceptions about eating a healthy diet on a tight budget.
The #SurviveOn35 campaign was created to challenge FitFluential Ambassadors to eat healthy meals on a small budget. FitFluential put 10 of their Ambassadors to the test, giving each a week to eat healthy and stay within $35. Each Ambassador would have to generate digital posts and photo’s detailing their experience and food choices from the challenge. FitFluential co-hosted a Twitter chat with Anytime Fitness, allowing Anytime Fitness an opportunity to interact with a large, engaging audience about the challenge as well as the larger issue of poverty. FitFluential published an interview with Anytime Fitness Co-founder, Chuck Runyon, about his experience on ABC’s “Secret Millionaire” TV show and the inspiration behind the #SurviveOn35 campaign.
10 digital posts were created by FitFluential Ambassadors recounting their experience and results. The Twitter chat generated authentic, highly-visible interactions, including 1800+ tweets and 10MM+ impressions, reaching 750,000+ individual Twitter accounts with over 500+ contributors.
Experience will change a person faster than education. #SurviveOn35 provides the experience to educate & inspire
Chuck Runyon Co- Founder
FitFluential’s task was to drive traffic to the Essentially Coconut website and to increase the company’s consumer base.
In order to achieve the objective of increased traffic to the Essentially Coconut website, FitFluential crafted a sponsored post and giveaway to be posted on FitFluential.com. In addition, FitFluential connected Essentially Coconut with several key influencers who would promote the product on their channels.
As a result of the FitFluential campaign, Essentially Coconut experienced an exponential increase in site traffic as well as orders placed. Over 2 million impressions were generated by the influencers alone, and over 125,000 more impressions occurred from the FitFluential digital post. With a total estimated media value of $66,579, this relatively modest campaign yielded impressively large results.
While my business is still relatively new and The Challenge: FitFluential’s task was to drive traffic to the Essentially Coconut website and to increase the company’s consumer base. The Solution: In order to achieve the objective of increased traffic to the Essentially Coconut website, FitFluential crafted a sponsored post and giveaway to be posted on FitFluential.com. In addition, FitFluential connected Essentially Coconut with several key influencers who would promote the product on their channels. The Results: As a result of the FitFluential campaign, Essentially Coconut experienced an exponential increase in site traffic as well as orders placed. Over 2 million impressions were generated by the influencers alone, and over 125,000 more impressions occurred from the FitFluential digital post. With a total estimated media value of $66,579, this relatively modest campaign yielded impressively large results. still very small, the FitFluential campaign was probably the best decision I’ve made…. Not only did traffic to the website shoot through the roof, but orders did as well, and they are still coming in…I absolutely hope to do more work with FitFluential. Everyone that I’ve been in contact with on your team has been amazing and I really can’t thank you all enough!
Sophia Gartland, Founder of Essentially Coconut
When keen I, LLC wanted their newly unveiled product, Monkey Mat to enter the social media arena they turned to FitFluential. The challenge was to create a campaign that would inform and educate potential consumers on the benefits of the portable, multi-purpose mat.
10 FitFluential Ambassadors created blog/vlog review posts and shared their respective content on Twitter, as well as tweeting the hashtag multiple times throughout the campaign period. FitFluential promoted the Ambassador posts via their numerous social media streams and co-hosted 2 Twitter chats where potential consumers could gather more information about the mats. FitFluential interviewed the inventor of Monkey Mat on their blog, where the creative assets of the product were featured
The campaign generated authentic, highly-visible interactions, including 1300+ tweets and 5MM+ impressions, reaching 300K unique accounts. #MonkeyMat was a trending Twitter topic for the August 7th chat and Monkey Mat Twitter Followers increased by 90%.
*Results measured by independent reporting service.
Fluential was fabulous to work with and created a solid, multi-faceted campaign for our newly launched product, Monkey Mat™
Christine Barany President keen I, LLC
Zensah wanted to promote and raise brand awareness for their compression technology products to a fitness-centric community. The objective was to create an effective campaign that would engage with a targeted audience across various social media channels.
The #FFPushup Challenge was created for the FitFluential network where participants were invited to perform 31 pushups-a-day for 31 days. Prizes from Zensah were offered as an added level of interest and excitement for the community.
During the launch of the challenge, the dedicated #FFPushup Challenge page recieved more views than any other page on the FitFluential.com site. The contest attracted over 1100 entries as well as 40 comments from FitFluential’s enthusiastic audience. A unique hashtag was used throughout the month on Instagram as well as Twitter, which resulted in 190+ Tweets/Retweets. A dedicated digital post was created on FitFluential.com, along with unique video content. Added exposure was given through the FitFluential Facebook page and Pinterest account. A unique calendar was created and made available for download, to track progress during the month.
Love working on promotions with the FitFluential team. They make it very easy and the campaigns are always successful for us!
Marketing & Merchandising Director Zensah