Ekaterina Walter is a marketer, thinker, speaker, and connector. As Social Media Strategist for Intel, Ekaterina works at the intersection of high tech and integrated marketing—driving global strategies and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. At Intel Ekaterina is responsible for corporate social networking strategy and company-wide social media enablement. She is a recognized thought-leader in her field and is a regular contributor to well-know industry publications such as Mashable, Fast Company, AdWeek, iMedia Connection, and others. You can connect with her on Twitter @ekaterina. She blogs on Building Social Bridges.