This post contains affiliate links.
We are so excited to be here today sharing the latest news to come out of The Blogger Project. We are a website teaching bloggers how to grow their blogs and run them as a business. We offer valuable information for your blog while also directing you to the best resources to help you improve your skills and develop your blogging business; FitFluential being one of our favorite resources!
You may also know us as Lee from FitFoodieFinds.com and Davida from TheHealthyMaven.com where we blog about health and wellness along with delicious recipes that you’ll often find us sharing with this awesome community.
We worked hard to turn our hobby blogs into our full-time jobs so we know it is possible and we are here to help you do the same. We’re doing this by tackling some of the larger challenges bloggers face in their blogging as a biz journey. Challenges like photography, design and navigating the blog-brand relationship.
More often than not it’s the latter, which proves to be the trickiest!
- Have you ever been approached by a brand or wanted to approach a brand to work together, but weren’t sure where to start?
- How do you convey your value to a potential sponsor, while also demonstrating that you are capable in participating in a professional business relationship?
We have the answer and all it requires is a whopping one-page document.
Allow us to introduce your new blogging best friend, the media kit.
A media kit is basically your first impression with brands and sponsors. When a brand reaches out to you for more information, you respond with your media kit and of course a nice email along with it. When you reach out to a potential sponsor to work together, you attach your media kit.
Since bloggers don’t typically have personal interviews, a media kit is the first thing a brand or PR firm sees to learn a little bit more about what your blog is all about. Typically a media kit is a one sheet document that houses valuable information about your blog including pageviews per month, social media followings, past experience, and the services you offer.
Still not convinced?
Here’s 3 reasons why you need to have a professional media kit for your blog:
At the end of the day, brands looking to work with bloggers want to know that their investments will bring value. Don’t worry if your numbers aren’t great. Sometimes brands are looking for something specific in bloggers like engagement, geo-targeted traffic or photography skills. However, brands can’t know what value you have to offer unless you show it to them.
2. Act Professional To Be Treated Like a Professional
Want to be treated like a professional? Then make sure you’re acting professional. This means having all of your business ducks in a row, including an organized and well-designed media kit. Having a media kit shows potential sponsors that you run a serious business and are prepared to collaborate in a professional relationship.
3. It gives you an edge
A media kit is your opportunity to show off the best of your blog and what makes it unique. Brands love when bloggers have a good sense of their identity and have something to offer that’s different from what everyone else is doing. It also helps to ensure the partnerships you build are with sponsors in line with your own values.
We know what you’re thinking. You need a media kit ASAP, but the thought of designing one is way too overwhelming. Fear not! We’ve developed customizable media kits that will allow you to build your own unique media kit in under 30 minutes.
The kits come in 4 different color schemes and can easily be downloaded and edited in 3 different programs, Photoshop, InDesign and a Jpeg file for Picmonkey or Canva. They even come with video tutorials that teach you how to edit in each of these programs!
So are you ready to design your custom media kit? Check out our media kit templates and start transforming your hobby to a business today.
To learn more about The Blogger Project, click here.