Today’s FitFluential Find is a mindul, purely natural muffin company we discovered on Twitter. Read on and learn about the impressive healthy factors baked into every tasty sweet treat at Mind Your Muffin— and the inspiring story behind the company from its founder, Gina Lemke.
Try them for yourself using our exclusive discount code below!
People say things happen for a reason. When a life threatening illness overhauled my life in 2006, I would have never imagined there would be anything positive that would have come from this. The illness consumed my life for 2 years. My job was gone, along with most friends and even family. My time was spent between traveling across the country to see various specialists and doing my own research on human health. Through a complete lifestyle change and the help of a great doctor I reclaimed my life. So yes, I believe this awful illness happened for a reason. And since then I have been sharing my knowledge and experience about health, nutrition and food with as many people as I can. Without your health, what is there?
In our society today, the vast majority of Americans are plagued by food. The overeating, the over processed foods, the lack of knowledge, the culture of celebrating all occasions with fatty, artificially and chemically processed desserts has led us to the grossly shocking statistic that 2/3 of America is either overweight or obese! I am fighting against these statistics advocating for a healthier and happier population. I hope you will join me.
As I set out on my mission, I realized a huge problem. As one individual, I can only do so much. I can only be in one place at a time and with a full-time job in the financial sector, I did not have that much time for my passionate “2nd job”. This limited my impact, as in the beginning I mostly spread my knowledge via one-on-one consultations after work and on weekends. I then added online consultations and speaking engagements before small groups. This did increase my outreach, but it was not nearly where I wanted to be. I needed to help more people. Something had to give. I asked myself, “How could I maximize my time to reach the most people?”
Time went on and I continued doing the most I could. But during that time I was dealing with my own personal problem. I was trying to find a sweet treat food product that met my “healthy food” checklist, fed my sweet tooth and tasted great. I could not find anything! I searched high and low for a sweet snack, a bar or a dessert that met my “healthy food” requirements and came up with zilch. You’re probably thinking this is impossible because there are hundreds of snacks, bars and desserts available. In all fairness, I did set the bar quite high for what I was looking for. Here was my checklist:
- Only use the most pure, least amount of processed ingredients – REAL food ingredients!
- Organic ingredients
- No preservatives
- No artificial ingredients
- No additives
- No fillers
- No genetically modified foods (GMOs)
- No trans-fats
- Under 1 gram of sugar WITHOUT the use of sugar alcohols (sorbitol, erythritol, xylitol, maltitol) or fructo-polysaccharides, such as inulin and FOS (fructo-oligosaccharides). When I first personally experimented with sugar-free products I tried each of the above alternative sweeteners as they were listed as being natural. Each and every one of these gave me cramping, major bloating, flatulence and a laxative-like effect.
- Low carb and low glycemic index, meaning under 15 net grams of carbohydrates
- Low gluten
- Under 195 calories
- No use of animal-products (no dairy, no eggs, no casein, no gelatin, vegan)
- Free of MSG
- Easily accessible as a grab ‘n’ go convenience food
- Makes you feel good after consuming because there are actual NUTRIENTS in the food that have not been processed out
Now you may understand why I was unable to find my Holy Grail sweet treat. That is when I placed the challenge on myself: come up with a sweet treat that met all my expectations of a pure healthy food. As I looked at the above framework, I knew I had my work cut out. I hit the kitchen and after 2 years of baking, food experimentation, recipe development and taste testing I have come up with a product that fits!
The sweet treats were such a hit with friends, family, colleagues and individuals I coached that I knew I was onto something. This could be the way I am able to reach more people! I thought these food products could potentially reach millions of people and I knew I had to take a risk and go all in. I set up a business plan and quit my job in the financial sector to begin Mind Your Muffin Co. The company is all about bringing sweet healthful treats into homes across America. I was able to take my knowledge and experience in human health, nutrition and food and bake it into each and every sweet treat the company produces.
Now Americans in all 50 states are able to guiltlessly enjoy Mind Your Muffin Co. products via 2-Day Priority Mail shipping! The company currently offers 8 muffin flavors, which adhere to the “healthy food” checklist you read earlier. Mind Your Muffin Co. is all about your health. How great is that? A sweet treat that is purely good for you! Let’s be mindful about the food we eat and lose our muffin-tops!
Please share this with all those you care about.
Facebook at http://www.facebook.com/mindyourmuffin
Twitter at http://www.twitter.com/mindyourmuffin
Pinterest at http://www.pinterest.com/mindyourmuffin
Save on Mind Your Muffin!
Mind Your Muffin is offering an exclusive discount for FitFluential readers! Use discount code muffin15 at checkout and save 15% off a tasty, guilt-free treat. Discount code expires November 14th, 2013.