On a regular basis, the members of the FitFluential team are asked by curious friends and family, “what is FitFluential?” There’s the easy answer: FitFluential is a nationwide network of fitness enthusiasts sharing their journey both online and offline via multiple social media platforms. FitFluential is also a social media agency that creates unique contextual marketing campaigns for brands interested in connecting with fitness enthusiasts.
But FitFluential is so much more than that.
FitFluential is something different to everyone. We decided to launch the blog by asking the FitFluential Team what FitFluential means to them. Here is what everyone had to say:
FitFluential’s CEO and Founder, Kelly Olexa, said:
I am FitFluential because I share my fitness journey, the good and the bad, the highs and the lows, to show others that hard work CAN inevitably pay off. So many men and women give up after a certain age, and at 42, I feel that I am just getting started and on track to get in the BEST shape of my life. I am FitFluential because I demonstrate every week that the only way to FAIL is to QUIT.
Robin Elton, FitFluential’s Community Manager defines FitFluential as:
a way of life and a state of mind. I am FitFluential because I take a holistic approach to health and wellness, believing the body, spirit and intellect all need deep roots to grow strong. I’m taking it back to basics: clearing out clutter and toxins, eating real food that remembers where it came from, dedicating time to getting outdoors and enjoying nature, and trying to honor the complex machine the human body is, by taking the best care of it that I possibly can.
FitFluential’s Chief Marketing Officer, Danielle Liss, said:
I am FitFluential because I have stopped letting illness dictate how I approach fitness. I am strong, happy and healthy despite chronic pain. I am slaying my stress dragons and working harder every day to become more fit so that chronic pain will become a thing of the past.
Dave Williams, FitFluential’s President, stated:

I am FitFluential because I want to be healthy for the rest of my life, and that won’t happen unless I’m active today and each day going forward. Additionally, I’m a cheapskate, so that means I don’t want a lifetime of doctor visits and medical bills. I know sickness is sometimes out of our hands, but being active will hopefully decrease that possibility. Plus, being active makes me feel younger, and I definitely need to have that feeling!
Jennifer Williams, FitFluential’s Business Administrator, said:

I am FitFluential because I view fitness as a journey, not a destination. It’s about an optimal state of mental, spiritual and physical health. I am FitFluential because I want to run and play with my children today, and with my grandchildren in a future tomorrow.











Love it! Being FitFluential can be so many things! Excited to see such an amazing strong group of people coming together to spread the FitFluential word!
Oh, and I am FitFluential because I care about myself enough to make time for Fitness, I care about my family enough to teach my children healthy living habits, and I care about others enough to share it on my blog.
I am FitFluential because fitness & health are a part of my everyday life, whether it’s going for a run, walk, weights or yoga. I make sure I schedule in my workouts so they get done and busy life doesn’t get in the way. Being fit makes me happy, healthy & greatly reduces my stress level. I <3 being FitFluential.
Helloooooooooo Fitfluential fearless leaders
Thanks for being great role models!
I am FitFluential because I make fitness and nutrition a priority in my life and I TRULY believe that an active lifestyle and balanced diet are the ANSWERS to all of life’s little problems! I am FitFluential because I want to share this message with ANYONE that will listen… readily or begrudgingly.
Only YOU can take charge of your life and your health. Not your doctor, not your sister, brother, husband, friends… YOU only YOU! The FitFluential community wants to HELP YOU do that!
Take charge. Do it NOW. You won’t regret it! And then you will agree with me that it truly is the ANSWER!
I am FitFluential…Im healthy, strong, and believe being in shape and leading a healthy lifestyle is essential for a long , happy, and prosperous life! I want to be doing yoga when Im 60 ; ) Not a pretty pic, haha!
I am FitFluential because I make exercise fun! In addition to a great workout, my group fitness classes and personal training clients know that they’ll leave me feeling uplifted, energized and wanting more.
To me it means striving to be my personal best while encouraging others around me to do the same. It also means not beating myself up over a cookie and not depriving others of them either. (Because cookies are magical and so is BodyPump.)
Hi fitpeeps!! y’all rock. love seeing this little glimpse into your influence and lifestyle!
I am FitFluential because fitness is something I can not live without. It seems to come up in most conversations I have with people, and I love that. People are always asking me questions, bouncing ideas off me, and just wanting to find out more about their health journey. I love being this outlet for others, and it really fuels me everyday. I love getting out on my runs, signing up for races, and meeting new people in the process!
I am FitFluential because not only do I incorporate health and fitness into my daily life but I also encourage those around me to incorporate healthy and fit living into their own lives! Having personally been one of those individuals that needed to relearn to live a fit lifestyle again I really feel that I connect to those that are just getting started and may need that extra boost of motivation in their life! I hope to be FitFluential to everyone I encounter.
Thanks for the ongoing inspiration! I am FitFluential because I am making health and wellness a priority, and enjoying the journey. Plus, I own a lot of Spandex. A lot.
Love the blog!! Looking forward to being involved with this amazing company!!
I am FitFluential because I am teaching my son how to live a healthy, active, happy life. He saw his mommy run a half-marathon when he was 27 weeks along (in my belly) and an ultra when he was 10 months old! Running, cycling, swimming will be things he grows up seeing is normal to do every day.
I am FitFluential because although I live a busy life at home, at work and even at rest it seems, I always make the effort to eat right and exercise!
If I don’t take care of my body, who will?
I am FitFluential because I’m able to manage those hideous seeds of doubt that creep and try to undermine me when I’m training for my big races. Doubt and fear used to consume my training, making it a lot harder than it needed to be. Effort is absolutely of course required but I have a new stillness in my mind now that feels beyond powerful, and makes putting in the time and effort much easier and (dare I say) more enjoyable.
Also, I keep coming back to this little gem written by my coach, Elizabeth Waterstraat:: “There is no secret to gaining fitness or speed for 2012 other than consistency.”
Good for you Danielle Liss and friends! I enjoy being positive and living a healthy lifestyle too.
I’m FitFluential because I make taking care of myself and my family a priority. Asa busy mom I have to work hard to fit in exercise and healthy eating, but it’s a commitment I’ve made to myself. I hope to inspire others do do the same each day. I have been on the other side before and can NOT express how great it feels to take care of yourself. I am honored to be a part of the FitFluential team!
I am FitFluential because I try to share the joy of movement with my students and children. What could be more fun than getting paid to exercise and work with people? Well, there is one thing – seeing my children grow up with the habit of movement.
I agreeeeee!!!!!! It almost doesn’t seem fair to get paid for what we do. Now if you’ll excuse me, I’m asking for a raise.
I am FitFluential because I am REAL! I kick ass in the gym, I eat chocolate, I drink wine, I cry on Monday mornings when I forget to set my alarm clock. To feel fulfilled in many avenues- work, school, family, friends- you need to include yourself! Make your health just as much of a priority as the rest of the zillion things you do in life and you can also be FitFluential. <3
So great to see people’s thoughts and meet new folks! I’m FitFluential mostly because I’m not perfect, and I celebrate all of my trips, stumbles, and little victories – along with those of my tribe. Through one small choice at a time, I’m living differently and learning that I am happier, more productive, and more peaceful by honoring health and wellness. And I love sharing with our community – there is power in knowing we are not alone.
I am fitfluential because I am an Alpha Female balancing a full time career with being a fitness model and personality. If I can fit it in anyone can and I always love being able to share tips on how to incorporate healthy living (eating & working out) into anyone’s routine!
I am fitfluential because I know Im never as far from my healthy living path as my very next choice.
And Im happily dragging as many people down said path with me as I can
i’m fitfluential because i’m studying to become a registered dietitian and i know the importance of combining healthy eating with exercise. I’ve recently started making exercise a habit again and am keeping a fitness journal which i’m going to start sharing on my blog. since my blog is a food blog, this is a big leap for me and i’m scared to see how receptive people will be…but i think it’s important, considering my future career to promote both eating right and exercising for a balanced life!!
I am FitfFluential because health and fitness is a fun, exciting part of my life. It’s not an “uh” obligation or a chore. I enjoy being healthy and active and I find happiness in sharing my journey with others!
It wasn’t until recently when someone said, “You’re an inspiration!” that I actually thought to myself, “I am FitFluential.” I see being FitFluential as living your life in the most positive way you can…through how you treat others and how you treat your body. I love to share my experiences and find it rewarding to encourage others through their own experiences.
For me, being FitFluential is knowing mental health is just as important as physical health. It includes not being afraid to step back and reassess. I love running, but it wasn’t what my body and soul needed for the past few months. I’ve been able to find peace of mind and a great workout through hot vinyasa flow classes. My new found flexibility off the yoga mat is allowing me to reach more goals than before.
For me, being FitFluential is about not letting America slip into the comfortable notion that being overweight is acceptable. It about sharing this fitness journey with others. I love running, but I haven’t always felt that way. I want to encourage others to stay the course and let them know that eventually, they will find their stride (literally and figuratively). Being FitFluential is about taking the difficult steps to become a better, more healthy, YOU.
I am FitFluential because I have made fitness and healthy living a core part of who I am and not just something that I do!
FitFluential is all about being YOU – sharing YOUR personal fitness journey and influencing as many people as you can along the way. People are DYING for REAL people who are sharing REAL truths on how to get REAL results. America is SICK of DOCTORED before & after pictures, OUTLANDISH diet and exercise fads, and UNREALISTIC goals – so they are RELYING ON PEOPLE LIKE US to INSPIRE, EDUCATE, MOTIVATE and GUIDE them to their fitness goals. I personally look forward to being more and more FitFluential by the minute – because it’s my personal goal to IMPACT THE MASSES and bring as many people, and brands I believe in, with me!!
I going to be FitFluential because I am back to running after a long absence that ended in knee surgery. Now that I am running again, have lost 20 pounds, doing over 20 miles a week, lifting weights every now and then and just trying to be a role model and possible for others who see me out running or online in various social media platforms. Like many others here I love to share my experience and experiences.
H.
I am FitFluential because I overcame an eating disorder and, through a vegan lifestyle, learned the importance of eating to live instead of living to eat. Life begins at the end of your comfort zone. In leaving my ED behind, I abandoned the comfort zone that I had relied on for years. Now, I am strong, thriving, and inspired every day by the FitFluential community, filled with individuals who are full of love and kindness!\
Sta
I am FitFluential because I overcame an eating disorder and, through a vegan lifestyle, learned the importance of eating to live instead of living to eat. Life begins at the end of your comfort zone. In leaving my ED behind, I abandoned the comfort zone that I had relied on for years. Now, I am strong, thriving, and inspired every day by the FitFluential community, filled with individuals who are full of love and kindness!
Stay lovely,
Heather
I’m FitFluential because being able to MOVE and SWEAT is a blessing! Ask someone with a disability if they’d trade places with you! Movement is something that shouldn’t be taken for granted. I’m thankful that I can run, and jump, and play. So I do those things.
Because I CAN.
I’m loving all of the great responses here!
I’m FitFluential because I’m constantly trying to be my best and find new strengths, and encouraging others along their journey where ever they may be on it.
To me, being FitFluential is all about encouraging others to be the very best versions of themselves possible. To educate that there is no shame in beginning your journey, no matter where that beginning is.
That choosing to begin and giving yourself permission to be imperfect is sometimes the hardest part.
And that doing what you CAN, no matter how small it may seem, is always your best bet. Do what you can. BECAUSE you can. Healthy eating choices will become normal. Making movement part of life will become normal. And everything will fall into place.
Love, life, and movement!
looks awesome guys! Thanks again for the great opportunity!
I am Fitfulential because I do not let excuses, injuries, or my emotions dictate my health. I have had a lot of road blocks and it would have been easy to throw my hands up and quit, but I have kept pushing on and plan to keep on keeping on, no matter what my circumstances. I have confidence in myself, and my ability to be the best me I can be!
I have been at this game for over 30 years so for me, it has changed many times in terms of my workouts. BUT, in life, it is about consistency, patience and ALWAYS LEARNING!!!! It s about being strong & healthy & helping others to be their best.
I am loving my muscles & loving the ability to love this lifestyle long term & hopefully until I am no longer alive. I hope to influence as many others that you can live this lifestyle in a balanced way so that life is good all around. Find what works for you!
I think it means to help others do the best they can to stauy ealthy!
I am FitFluential because I enjoy exercising and helping people find their motivation to live healthier life. I love the feeling of accomplishment when I finish a workout. I love the healthy lifestyle that I have adopted this year and how it has changed me forever. I am not just a runner but a yoga enthusiast and a kettlebell swinger. I enjoy trying new forms of exercise. I want to help people find their path to a fitter, healthier version of themselves.
I am FitFluential because I am just a regular, working mom and wife trying to fit health and fitness into my life everyday. I want other people to realize it is not always easy but when I take the time to include exercise in my day I feel great and when I feel great I am a better person all around. I want to show my daughter’s by example what it means to lead a healthy life plus I want to be around a long time to share that life with them.
I am FitFluential because I enjoy being healthy. I have been on the extreme of unhealthy and I truly know how much better it feels to be healthy. I talked the talk and now I am walking the walk. I love to help others as they are starting there journey as well!
I am FitFluential because, even though I came to physical activity after well into adulthood, I have learned to embrace and love my healthy, happy, and balanced lifestyle. I think FIT is a state of mind and spirt, as well as a state of body.
I’m Fitfluential because I make fitness a part of my life and all those around me every day! I get inspired by helping others lead healthy lifestyles! My favorite is helping someone reach a goal they never thought they could like completing their first race or doing their first spin class. Above it all though, I love to watch my daughter copy my workouts while I’m doing them. Then I know I’m creating lifelong habits for her!!
I am Fitfluential because I incorporate the mind, body, soul connection into my daily life. As a Life Coach, Figure and bikini competitor, I am very vigilant about my diet and exercise routine. I get so excited when I can help my clients live a healthier lifestyle through working out, clean eating, and being aware of their intuitive powers. When people gain clarity in their life, they become stronger on the inside and outside which leads to making wise life choices! I started competing when I was 45. My goal is to encourage the over 40 crowd that it’s never too late to start living a healthy lifestyle!
Fitfluential to me means incorporating fitness and wellness everyday. It’s not a fad – it’s a way of life. Personally, I know what life without fitness feels like and what life with fitness feels like. I would never go back to not having fitness and wellness as an integrated part of my life. I share this with the people around me and the people who read my blog. Fitness and wellness are easily attainable – I think the biggest benefit of the Fitfluential network is that it shows everyone that they can be Fitfluential too and motivates them to do so.
Oh i love this. Who wouldn’t? I am fitfluential because i accept my weaknesses and utilize my strengths!
I am FitFluential because in the past 2 years I have learned to swim, bike and run! And now I am taking names and…well, finishing races! (I’m not really into butt-kicking others
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I am FitFluential because I’m finally learning that being healthy is about so much more than what my body looks like. Being fit means being able to do the things I want to do whether it’s a half marathon or making cookies with my kids. Ultimately good health is freedom – from illness, from unrealistic expectations and also freedom to be myself, crazy as that may be!
FitFluential? Wow. Me? Fit? Well, yes. Yes, I am.
Being FitFluential means the world to me. Fit is not just skinny or a size two. But fit is running your first marathon or making sure you eat 5-7 servings of fruits and veggies a day. Fit is a mindset to overcome the obstacles in life. Fit is creating my world of health. Fit for me is making sure I make my health a priority. Fit is having fun and helping to influence others to be fit as well. Let’s be FitFluential together, y’all and leave that friend chicken for the hogs!
fried chicken*
Although, friendly chickens are nice too
For me being FitFluential is a lifestyle that’s a combination of incorporating good foods, exercise, and other healthy habits into everyday life. It’s making the choice to get veggies instead of fries as a side, walking around the house while playing on my phone instead of sitting on the couch, and being an example to family and friends with regard to living a FitFluential life!